Privacy notice.
How Altitude handles information shared through our website and business communication channels.
Last updated: 9 November 2026. This notice relates to Altitude's website and initial business enquiries. Client engagements may require additional privacy information appropriate to the services provided.
1. Who we are
Altitude Business Solutions & Advisory ("Altitude", "we", "us") operates this website and is the responsible party for personal information it processes for its own website enquiries and business communications. You can contact us about this notice or a privacy request at info@altitudebusinesssolutions.co.za, or via WhatsApp on 073 192 7347. Our business operates in South Africa.
2. Information we collect
When you contact us, we may receive your name, email address, telephone number, information about your business, services you are interested in and the contents of your message. If you contact us through WhatsApp or email, the relevant communication service also processes information associated with that channel.
Our hosting provider may collect limited technical information associated with website visits, such as IP addresses, browser details, access times and security logs. To limit automated or repeated form submissions, the website may also keep a short-lived, hashed identifier derived from the connecting IP address. We do not ask you to provide identity documents, bank details, tax records or other sensitive records through the initial website enquiry form.
3. Why and how we use information
We use information to respond to your enquiry, understand your requirements, prepare and discuss proposals, communicate with prospective or existing clients, arrange services where requested, maintain appropriate business records and protect our website from abuse. Where relevant, information may also be processed to comply with applicable legal obligations.
We process personal information only when permitted under the Protection of Personal Information Act 4 of 2013 (POPIA), including where consent, contractual steps, legal obligations or other permitted grounds apply.
4. What information you must provide
Contacting us is voluntary. If you choose to use an enquiry form, your name, email address and a short message are requested so we can understand and respond to your enquiry; other fields are optional. If you choose not to provide the necessary contact details, we may be unable to respond or provide a proposal.
5. Who may receive your information
Information may be accessed by authorised people assisting Altitude with enquiries and services, and by service providers that support website hosting, email or communication channels. Our website uses hosting services provided by Domains.co.za and may load typefaces from Google Fonts. If you use the WhatsApp link, your interaction will be handled through WhatsApp under its own terms and privacy practices. We may share information with professional advisers or competent authorities where lawfully required or necessary for an agreed service.
6. Cross-border processing
Some third-party communication and technology providers may process information outside South Africa. Where POPIA applies to an international transfer, we will consider the applicable requirements and appropriate safeguards. Please avoid sending confidential or sensitive business records through open website enquiries or WhatsApp unless we have agreed an appropriate secure process.
7. Retention and security
We retain personal information only for as long as reasonably necessary for the relevant enquiry, business relationship, legitimate recordkeeping or legal requirement, then delete or de-identify it where appropriate. We aim to use reasonable technical and organisational safeguards to reduce the risk of unauthorised access, loss or misuse. No electronic communication method can be guaranteed completely secure.
8. Cookies and external resources
The current website does not intentionally set advertising or behavioural-tracking cookies through its own pages. Website hosting and external resources, including hosted fonts, may still receive technical connection information. If we add analytics, advertising tools or new interactive services, we will review this notice and any required consent controls.
9. Your rights under POPIA
Subject to applicable legal conditions, you may ask whether we hold your personal information, request access to it, seek correction or deletion where appropriate, object to certain processing, or withdraw consent where processing relies on it. Send your request to info@altitudebusinesssolutions.co.za. We may need to verify your identity before disclosing information.
You may also lodge a complaint with the South African Information Regulator if you believe that your personal information has been processed unlawfully. General enquiries can be directed to enquiries@inforegulator.org.za.
10. Updates
We may amend this notice to reflect changes to our business, website or legal requirements. The updated version will be published here with a revised date.
